Is Your Website Attracting Clients?
Take the Free Website Visibility Scorecard
You have a website. But is it actually helping you attract new clients?
If you’re a therapist, coach or wellness professional, your website should do more than look professional.
It should help potential clients find you, understand what you offer and feel confident enough to get in touch.
If you’re getting very few enquiries or you’re simply not sure whether your website is working as hard as it could, my free Website Visibility Scorecard will give you a quick starting point.
What is the Website Visibility Scorecard?
The Website Visibility Scorecard is a simple, free tool designed to help therapists, coaches and wellness professionals get a clearer picture of how well their website is positioned to attract potential clients online.
It looks at some of the key areas that can affect your website’s ability to be found, understood and trusted.
You don’t need to know anything about SEO or digital marketing.
Just answer a few simple questions about your website and your current online presence.
At the end, you’ll receive your score, and you can send it to me for free suggestions on how you could improve your visibility.
What does your scorecard look at?
Search visibility
Can potential clients actually find your website when they’re searching for the services you provide?
Your website could be excellent, but if Google isn’t showing it to the right people, you’re missing opportunities.
Your website
Does your website clearly communicate what you do, who you help and what makes your practice different?
Your website needs to make sense to both potential clients and search engines.
Your messaging
When someone arrives on your homepage, do they immediately understand:
Q: Who you help?
Q: What you offer?
Q: How you can help them?
Q: What they should do next?
Unclear messaging can cause potential clients to leave before they ever contact you.
User experience
Q: Is your website easy to navigate?
Q: Does it work properly on mobile?
Q: Can visitors quickly find the information they’re looking for?
A confusing website can lose potential enquiries even when the underlying business is excellent.
SEO foundations
Does your website have the foundations it needs to appear in relevant Google searches?
This includes things such as your page structure, content, headings and the way your services are communicated online
Why does website visibility matter?
Imagine someone searches Google for:
“therapist for anxiety in Dublin” or “online counsellor Ireland” or “wellness coach Dublin”
There may be dozens of businesses competing for that person’s attention. Having a website isn’t enough.
You need to give Google enough information to understand what you do, who you help and where you’re relevant.
And once someone reaches your website, you need to give them a reason to stay.
That’s where SEO, website design, messaging and conversion strategy all come together.
Is your website getting traffic but no enquiries?
That’s another important distinction.
You could have people visiting your website but still struggle to turn those visitors into enquiries.
Perhaps:
- Your website isn’t appearing for the right searches.
- Your homepage doesn’t immediately explain what you offer.
- Your services aren’t clearly presented.
- Your calls to action aren’t obvious.
- Your website doesn’t build enough trust.
- Your content isn’t answering the questions potential clients have.
- Your visitors simply aren’t the right audience.
The scorecard is designed to help you start identifying where the problem might be.
Who is the scorecard for?
The Website Visibility Scorecard is particularly useful for:
Therapists
If you’re relying mainly on referrals or directories and want your own website to attract more potential clients.
Counsellors & psychotherapists
If you’re unsure whether your website is doing enough to help people discover your practice through Google.
Coaches
If you want to improve your online visibility and attract more relevant visitors to your website.
Wellness professionals
If you have a wellness business but aren’t sure whether your website is helping you reach the people who need your services.
Small wellness businesses
If you’re doing your own marketing and need a clearer idea of where to focus your time and money.
How it works
1. Complete the scorecard
Answer a few simple questions about your website and online presence.
2. Get your score
See how your current website visibility measures up.
3. Send me your results
If you’d like some guidance, send your score to Keith and I’ll give you some free suggestions about areas you could improve.
4. Decide what to do next
You may discover that you have some simple things you can improve yourself.
Or you may realise that your website needs a more comprehensive SEO or digital marketing strategy.
Either way, you’ll have a clearer starting point.
You don’t need to become an SEO expert
There is a huge amount of confusing information online about SEO.
Keywords.
Backlinks.
Meta descriptions.
Google algorithms.
Technical SEO.
Schema.
Analytics.
It can quickly become overwhelming, especially when you’re trying to run a therapy or wellness business at the same time.
The purpose of this scorecard isn’t to overwhelm you with technical information.
It’s simply to help you answer one question:
“Is my website doing enough to help potential clients find me and choose me?”
What happens after the scorecard?
If you’d like, send me your score.
I’ll take a look and give you some free suggestions about where you could improve your website visibility.
There’s no obligation to work with Athena Creative.
Sometimes you’ll be able to make the improvements yourself.
And if you decide you would like professional help, we can discuss what that might look like.
Want to improve your website visibility?
If you’re a therapist, coach or wellness professional and you’re wondering why your website isn’t bringing you the enquiries you’d hoped for, start with the scorecard.
It’s free.
It takes around five minutes.
And it could help you identify where you’re currently losing opportunities online.
Take the 5-minute scorecard and find out where your website could be losing visibility.
Athena Creative Marketing 